Ethical Issues For Livestrong 5 - 3171 Words

THOMPSON RIVERS UNIVERSITY Livestrong Foundation Analysis BUSN 6010 Business Ethics Fall 2014 Zhou Yang (T00049067) Xuan Li (T00045846) Mohsin Shekhani(T00039156) Tung Phan(T00053780) Edward Mishio (T00000000) November 19, 2014 Contents Company Background: 2 Case Background: 3 Ethical Issues for Livestrong 5 Organization Perspective: 5 Funders Perspective: 5 Breakdown of stakeholders involved 7 Organization’s Response: 9 Conclusion: 11 Recommendations: 11 Bibliography: 11 Company Background: In 1996, at the age of 25 Lance Armstrong was diagnosed with testicular cancer that spread to his brain, lungs and abdomen. He educated himself about the cancer and its treatment. While combating with cancer he recognized the resources available for people combatting this cancer were very less. Therefore, he created a foundation with the purpose of helping others who are diagnosed with cancer. It is a non-profit organization. In 1997, Lance Armstrong was officially formed and now known as Livestrong Foundation, has influenced millions of lives over the years. The foundation has fought on behalf of the cancer patients in policy debates and stigma many cancer survivors throughout the world face. Under the leadership of Lance Armstrong, the foundation was able to raise millions of dollars for cancer patients and he was always vigorously fighting for these people in the congress and United Nations. The foundation was able to create an international presence inShow MoreRelatedThe Negative Effects of Child Beauty Pageants Essay1688 Words   |  7 Pagessuperiority above others. Toddlers and Tiaras star Eden Wood, age 6, threw a tantrum at the Allure Fashion Week Lounge in New York when she could not get her teeth whitened, the New York Post reported Thursday (Toddlers and Tiaras). It is not ethical for six-year old toddlers to be asking to get their teeth whitened. Eden is a very well-known and adored pagean t star, consequently she takes advantage of her place in the pageant world by demanding things not suitable for her age and throwing fitsRead MoreZappos5472 Words   |  22 Pagesdirection of O.C. Ferrell and Linda Ferrell. It is provided for the Daniels Fund Ethics Initiative at the University of New Mexico and is intended for classroom discussion rather than to illustrate effective or ineffective handling of administrative, ethical, or legal decisions by management. Users of this material are prohibited from claiming this material as their own, emailing it to others, or placing it on the Internet. Please call O.C. Ferrell at 505†277†3468 for more information. (2012)   Read MoreStrategic Marketing Planning for Non Profit Organization9605 Words   |  39 Pageslegislative briefing books, and on-line advocacy, for example. Together, this combination of disciplined marketing and focused, issue-oriented communications has made MADD a political force in every statehouse and on Capitol Hill. And it’s not just MADD. Effective organizations of all stripes are taking advantage of both sides of the coin to get the message out about their issue, cultivate donors, and impress policymakers. Take a look next time you go to the web site or get direct mail from the NationalRead MoreMcFit Marketing Strategy Plan Essay5504 Words   |  23 Pagesthe ingredients preferred, such as milk instead of water or vanilla instead of chocolate. Selling protein shakes at McDonald’s is a very viable solution to reaching busy active individuals, vegetarians, and those recovering from illness or injury (LiveStrong, 2012). The need for healthy food with fast food c onvenience exists, and offering Muscle Milk will suit the needs of those individuals wanting more protein, strength, and sustained muscle mass. Muscle Milk provides a precise blend of 25 gramsRead MoreUnderstanding Marketing Management16709 Words   |  67 PagesPlans a Ch ter p 1 In This Chapter, We Will Address the Following Questions 1. Why is marketing important? 2. What is the scope of marketing? 3. What are some core marketing concepts? 4. How has marketing management changed in recent years? 5. What are the tasks necessary for successful marketing management? One of the key factors in Barack Obama’s victory in the 2008 U.S. presidential election was a well-designed and well-executed marketing program. Defining Marketing for the 21st